The Brunette Challenge – Adi Despot & Adi Igrisan
An online campaign created for the launch of Timisoreana Brună beer, hosted on the website beretimisoreana.ro/bruna.
Adi Igrisan from Cargo tries to convince Adi Despot (Vița de Vie) to drink a Timisoreana Brună. Website users also try to persuade Despot by posting arguments, to which he replies in various ways. The two musicians also react depending on which buttons users press on the website.
The campaign ends with a concluding video.
Client: Timisoreana
Agency: Proximity – Adrian Dragu, Iulian Bărbulescu, Răzvan Soroceanu
Production Company: Parcfilm
Production, directing, camera & DoP (Camera 1): Tudor Hristescu
Camera 2 & editing: Emilian Floares
Camera 3: Alexandru Căpătoiu