Iqos Unsmoke – photo

Photo shoot that accompanied the filming of the Iqos “Unsmoke” mini-documentaries, created for unsmokeyourworld.com.

The photos feature the protagonists of the documentaries who shared their stories about how they quit smoking, switched to an alternative, or helped others do the same.

Client: Philip Morris Romania

Agency: Kubis Interactive (Cristina Schitco & Camelia Matei)