TV commercial produced by Parcfilm for Carrefour Romania.
Fully AI-generated.
Client: Carrefour
Marketing Managers:
Ioana Ghilerdea
Despina Stoica
Andreea Chita
Mihaela Abagief
Agency: Digital Star
Chief Digital Officer: Adelina Popa
Account Manager: Bianca Bojneagu
Copywriter: Andreea Militaru
Creative Director: Denisa Pielescu
Art Directors: Alexandru Tudorache, Lucian Sora
Parcfilm Team:
Creative Producer: Tudor Hristescu
Post-Production Coordinators: Mihnea Trancu & Răzvan Angelescu
AI Generation & Editing: Diana Duhomnicu
AI Assistant: Bogdan Bran
Voice-over: Cezar Stănciulescu & Andreea Mărgineanu
The project began as a proposal for an AI-generated product photoshoot, but it quickly evolved into something much more ambitious. The original brief transformed into a stop-motion-inspired concept built around illustrating the key moments of the story. Once we created the first visuals, we asked ourselves: why stop there? We tested them as video, and that direction immediately won the client over.
By combining AI image generation, AI video generation, and traditional post-production, we transformed a series of static images into a fully animated TV commercial while preserving the visual language of the original concept. It’s a great example of how AI can expand the creative process and turn an idea that wasn’t even part of the original brief into the final deliverable.