Auchan Anniversary Manifesto TVC 2026
Yep, they were theirs. The banners hung from airplanes, the billboards across cities, the digital screens, the graffiti on building side walls, etc.
So we found ourselves once again at Auchan at dusk, with a new night shoot directed by Goran — featuring Gică Popescu, Răzvan Exarhu, real Auchan partners and employees, lots of scenes to capture, and an always tight timeframe because the store has to be cleared by 7 AM.
Client: Auchan Romania
Agency: Sparks Communication
Production Company: Parcfilm
Producer: Tudor Hristescu
Production Manager: Ali Amir
Production Assistant: Bogdan Ionescu
Director: Goran Mihailov
Assistant Director: Mario Sarbu
Director of Photography: Bobo Filip
Focus Puller: Florin Ilinca
Camera Assistant: Paul Iconaru
DIT: Diana Raețchi
Video Assist: Rogojinaru Marius
Electrical: Robert Fenechiu
Sound: Stefan Munteanu
Props Master: Cornel Zamfir
Costumes: Sandra Matache
Make-up: Simina Bradea
Post-production Coordinator: Ilinca Nanoveanu
Editing: Ana Macra
Color grading: Dimitriu
Equipment: PaRent