The year 2016 began gloriously for Parcfilm, with four tv commercials for OTI.
But first, who is OTI? Well, we have a house full of stuff from “OTI” brand and we do not know 🙂
OTI is selling household products, so it’s almost impossible not to have a garbage bag, a sponge, a mop, paper tissues etc. from them.
So they decided to build a brand communication campaign through a funny strategy thought by Infinity Solutions.
When I first read the scripts … first I laughed (in a good way) and then I thought it is a bit daring – as a message – and quite difficult to interpret – for the actors. When the first casting tests came, we knew clearly who to choose: Alexandru Stratulat – the child, Abadiu Stefana and Dan Burghelea- the mother and father.
As I said, there were four tvc, which we listed here as they were launched. I gave them names other than those they were released, exactly on the scenario idea, like “what we’re talking about when we’re not actually talking about …”
I added pictures from each tvc.
And some making of pictures from this tvc:
Filming in the kitchen
That’s all falks!
Client: OTI – Lucia Dinca & George Tomescu
Agency: Razvan Mihai, Virginia Zeca & Minodora Igescu
Parcfilm production team :
Producer & director: Tudor Hristescu
DOP: Andrei Oana
Edit, graphics: Alexandru Capatoiu
Scenography: Andreea Patriche
Equipment: SONY FS7 & Carl Zeiss lens.