As part of the “You know from ING” campaign, I had to make some educational videos that talk more closely about the grief of people who do not necessarily work in the insurance system 🙂 That is closer to the grief of all.

And to be really nice, everything was based on the drawings made by Alexandru Ciubotariu aka Pisica Patrata, aided by all kinds of scenery elements and 2D animations made with great patience.

What came out we liked it all and filming that these are what we want to do: in the heat, even in the Parcfilm headquarters, we stand beautifully on a sofa and looking at Ciubi as he draws.

We recommend anyone’s tutorials for general culture. Life insurance explained in a nice way:

You know from ING – Insurance is life like car insurance? [/ infobox]


Stii de la ING – De ce sa imi fac o asigurare de viata


Stii de la ING – De ce a fost nevoie de infiintarea unui sistem privat de pensii


Stii de la ING – Care sunt avantajele unei pensii private


Stii de la ING – De ce am nevoie si de pensia facultativa?


Stii de la ING – Deci cate pensii e bine sa am?


Client: ING Asigurari de viata
Agency: Headvertising
Drawing: Alexandru Ciubotariu
Rirector & DoP: Tudor Hristescu
Shot on AG AF 101