The broadcasting of the largest TV campaign filmed by Parcfilm has ended for some time: MyClub Auchan, a series of 8 TV commercials directed by Radu Muntean, in which Razvan Exarhu and Teo keep meeting in Auchan hypermarket and making jokes.
The TV Commercials were broadcast one by one, one per week, and here you can see them all in one place, in this article.
The humor is like “Morning Glory (famous Romanian show hosted by Razvan Exarhu) meets Stand Up Comedy”.
For this filming we barricaded ourselves in the largest hypermarket in southeastern Europe (Auchan – Titan) for a whole night and, shelf after shelf, we walked with Razvan and Teo.
The video production effort was considerable, taking into account the fact that this was, to date, the biggest TV campaign ever carried out in Romania by Auchan.
8 commercials filmed in one night, and without overtime – here is the merit of a great team: Radu Muntean / director & Tudor Mircea / image director & briliant production services from Parcfilm 🙂
Regarding the filming equipment, we used an Arri Alexa Mini camera equipped with a complete set of Arri Master Primes lenses.
Enjoy!