Parcfilm provided video production and post-production services for campaigns developed by Punk Agency, International Waters Studio, and Leo Burnett Bucharest, which were recognized with three Silver and three Bronze awards at the 2026 Effie Romania Awards.
6 Effie Romania 2026 Awards for Campaigns Produced Together with Regina Maria and KFC
The Effie Awards are among the most prestigious honors in the marketing and communications industry, recognizing campaigns that deliver measurable effectiveness and real business results for brands and agencies.
At the 2026 Effie Romania Awards, several campaigns for which Parcfilm provided production and post-production services were recognized with a total of six awards: three Silver and three Bronze. While these awards belong to the campaigns, brands, and agencies behind them, we’re proud to have been part of the teams that brought their ideas to life through video production and post-production, delivering the final content to audiences.
Regina Maria – Campaigns That Made an Impact in Healthcare and Prevention
Most of this year’s recognition comes from projects produced for Regina Maria, in collaboration with Punk Agency and International Waters Studio.
The campaign “Intelligent Labs” received a Bronze award in the Health & Wellness – Healthcare Services category. The campaign promoted Regina Maria Labs’ services through an accessible, memorable approach built around insights that resonated with its audience.
“The 4th Trimester” received one Silver and one Bronze award. The campaign highlighted the postpartum period and the importance of providing both medical and emotional support to mothers after childbirth, helping bring greater attention to an important conversation about women’s health.
The campaign “#TakeYourMomToMamo” received one Silver and two Bronze awards. The initiative encouraged breast cancer prevention and screening, using communication to turn a sensitive topic into meaningful action.
KFC – Relevant Communication for a New Product Launch
Another award-winning project was “For Real, Korean Glazed Chicken?”, produced for KFC in collaboration with Leo Burnett Bucharest. The campaign received a Silver award at the 2026 Effie Romania Awards and supported the launch of Korean Glazed Chicken through a creative execution built around consumer surprise and curiosity.
Our Role
In each of these projects, our role was to transform the agencies’ strategy and creative vision into video productions and final deliverables capable of bringing the campaigns’ message to life for their audiences.
For us, these results reinforce the value of collaboration between brands, agencies, and production partners. Every successful campaign is the result of a collective effort, and we’re grateful to have contributed to projects that not only made an impact in the market but also earned recognition within the industry.
Congratulations to all the teams involved, and thank you for placing your trust in Parcfilm!