Petrom OMV – safety campaign
Whenever I passed by Petrobrazi I was impressed by the petroleum refinery. Furthermore, during dawn or during night time, when you get closer to Ploiesti’s M25 (get it, Londoners? ), the scaffoldings’ lights form an astonishing technological Christmas Tree. It’s the kind of thing that produces the ‘wow’ effect in anybody.
I was constantly thinking how to shoot this place: I was dreaming about drones that fly over the plant, long range time-lapses at dusk, etc.
Coincidentally, I was soon contacted by Graffiti BBDO to do a project about Health and Safety procedures on a Petrom plant.
The approach was natural, lacking the rigidity of classical corporate films: we did long interviews with people, inviting them to tell us about the things that are important to them, the reasons why a man would like to return to him home, safe and sound.
I have heard many beautiful and exciting phrases; you get cool stuff when you ask people to talk about themselves, what they know, what they want and dream about. What remained in the film is only a small piece of the puzzle:
Director: Tudor Hristescu
Camera&image: Alexandru Mihai
Editing: Alexandru Capatoiu
Animations : Ana Dobrescu