OTI tv commercials or “What we’re talking about when we’re not talking about sex”
The year 2016 began gloriously for Parcfilm, with four tv commercials for OTI.
But first, who is OTI? Well, we have a house full of stuff from “OTI” brand and we do not know
OTI is selling household products, so it’s almost impossible not to have a garbage bag, a sponge, a mop, paper tissues etc. from them.
So they decided to build a brand communication campaign through a funny strategy thought by Infinity Solutions.
When I first read the scripts … first I laughed (in a good way) and then I thought it is a bit daring – as a message – and quite difficult to interpret – for the actors. When the first casting tests came, we knew clearly who to choose: Alexandru Stratulat – the child, Abadiu Stefana and Dan Burghelea- the mother and father.
As I said, there were four tvc, which we listed here as they were launched. I gave them names other than those they were released, exactly on the scenario idea, like “what we’re talking about when we’re not actually talking about …”
I added pictures from each tvc.
And some making of pictures from this tvc:
Filming in the kitchen
That’s all falks!
Client: OTI – Lucia Dinca & George Tomescu
Agency: Razvan Mihai, Virginia Zeca & Minodora Igescu
Parcfilm production team :
Producer & director: Tudor Hristescu
DOP: Andrei Oana
Edit, graphics: Alexandru Capatoiu
Scenography: Andreea Patriche
Equipment: SONY FS7 & Carl Zeiss lens.