As part of the “You know from ING” campaign, I had to make some educational videos that talk more closely about the grief of people who do not necessarily work in the insurance system 🙂 That is closer to the grief of all.
And to be really nice, everything was based on the drawings made by Alexandru Ciubotariu aka Pisica Patrata, aided by all kinds of scenery elements and 2D animations made with great patience.
What came out we liked it all and filming that these are what we want to do: in the heat, even in the Parcfilm headquarters, we stand beautifully on a sofa and looking at Ciubi as he draws.
We recommend anyone’s tutorials for general culture. Life insurance explained in a nice way:
Client: ING Asigurari de viata
Agency: Headvertising
Drawing: Alexandru Ciubotariu
Rirector & DoP: Tudor Hristescu
Shot on AG AF 101